How to Write a Property Listing That Attracts Clients

To sell homes quickly, you’ll need to be able to create captivating real estate listing descriptions at some point. Being a real estate agent necessitates being a great seller, and the real estate listing descriptions you make for your homes are one of the first impressions potential buyers will have of you.

Properties may sometimes almost sell themselves if they are priced appropriately, advertised effectively, and the property listing description clearly explains why it is the deal of a lifetime. To do this, you must employ clear ad language to entice a consumer to take action.

Here at Quest real estate, we understand the importance of this task, which is why we’ve compiled a list of tips to help out, especially for the “do-it-yourself” landlords who want to make the most of their business. Read on!

Don’t Sell to Everybody

One mistake most “do it yourself” property management novices make is they try to sell to everyone. Not only is this a significant waste of your time and energy, but it could also cost you the opportunity of focusing on the market segment most likely to rent your property. For example, you’re renting out a fully-furnished studio in a high-rise urban tower. This set-up would be ideal for single career-starters but ill-fitted for those with children. Likewise, you can begin tailoring your descriptions to career-starters, highlighting the features they would most benefit from, like parking spots or nearby terminals.

Write Titles That Sell

Posting your real estate listing descriptions on Craigslist, eBay Classifieds, and Backpage calls for an attention-grabbing, unique title.

Because you only have one chance to catch a buyer’s attention in a split second, think of a strategy to stand out from the crowd. Can you make a reader take a second look? Are you able to make your headline stand out like a sore thumb?

Let’s have some examples for a better view:

Winning Title: Modern High-Rise Loft With Panoramic City View

Poor Title: Loft Apartment For Rent

Write a Comprehensive and Honest Description

While this may lean to the obvious, your property description must be accurate and realistic to the dot. If the house is just 500 square feet, calling the area “sprawling” is deceptive. When you state a place is in “great shape” but there’s water damage throughout the house, and the back deck is deteriorating, your potential lessee could be put off and your reputation jeopardized. Instead, own up to the house’s defects or limitations and turn them into assets or make ideas to improve them. If your prospective clients know what to expect, they are more inclined to accept the necessary work. 

Emphasize the Benefits and Features That Come With Leasing the Property

Agents frequently mistake including statistical data in the listing description, such as the number of bedrooms, baths, and square footage. This data is already included in the listing’s data fields. 

So, how do you choose which elements to emphasize? Begin with any recent changes, such as new worktops in the kitchen or fancy bathroom fixtures. If you’ve invested money on hardwood floors or high-end equipment, show them off. Remember to add fantastic neighborhood elements such as nearby walking paths, local attractions, and beautiful parks.


Writing compelling property descriptions is essential for creating interest in a home you want to sell. A compelling property description paints a clear picture of a home’s chief characteristics and entices the reader to learn more. You’ll be able to stand out from the crowd with well-chosen phrases and an appealing manner.

If you don’t want to miss any opportunities, we’d recommend getting help from the pros! One of the best property management services in Jacksonville, FL, Quest Property Management can save you time and money by managing your properties from writing compelling descriptions to looking for the best tenants!